Paradigm Shift

Real Estate Has Gone Global

Thinking of buying or selling real estate? Fasten your seat belts because the industry has changed immensely for both realtors and consumers over the past few years. You as a consumer now have the ability to view almost as much information as your realtor. In fact, you can: receive automated emails that alert you to newly listed properties in real time; view high resolution photos of every room in a property; study aerial photographs and GIS maps to identify boundaries, soil conditions, public improvements, etc; receive virtual tours of the property showing the interior and exterior of a structure; enhance your understanding of a layout by viewing floor plans; study public tax records online; and you can analyze neighborhood sales on your own without leaving your chair.

Your realtor is no longer a tour guide with the only access to information. Now you have the tools to research a market 24/7 using the internet. However, the value of a professional realtor has never been more pivotal in the successful purchase or sale of real estate. Now, the dissemination and interpretation of vast amounts of data presents an opportunity for those consumers aligned with a new breed of realtor who can set up systems to spot an over-priced or under-priced property or to market a property to consumers on the other side of the globe.

Social networking and local market knowledge have always been integral in the real estate sales process but the number of out of market transactions are on the rise. Exploiting a global marketing plan is critical in shortening the sale cycle and increasing the chance of selling at the highest price. This is particularly true for luxury real estate and commercial real estate markets. Placing a sign in front of a property gives notice to the local market that the property is for sale but does little to reach the global marketplace.

Increase your chances of reaching your real estate goals by making sure your realtor can provide: Global Exposure, Experience & Technological Expertise