What factors/attributes should you consider when selecting a real estate agent and brokerage firm? In this less than perfect market it is important to select an agent/firm that will give you the best opportunity to sell your property in the shortest time and for the highest price. You have too much at stake. You must COMPARE.
Market Knowledge
Your agent should eliminate guesswork by providing you with the most current real estate trends possible so you can make informed decisions.
Technological Ability
Find an agent who can use technology to market your property in a way that will make it stand out. Real estate is no longer sold in the same way as it was 10-30+ years ago. Your neighbor, relative, or club member may no longer be your best choice for an agent. The sign in front of your home and the ad in the paper are no longer the first point of contact. Real estate has gone GLOBAL.
Valuation Experience
Your agent should help you price your property properly so that it has the best chance to sell within a reasonable time rather than languish on the market. Beware of the agent who first asks, “What do you want for me to list it for”. Don’t let them “cheat” by relying on the tax records which are often unreliable.
Years of Experience
Your agent should bring to you and your property a solid background in real estate to help you with your particular situation. Today, in this information age, an agent should understand you are well-informed and he/she should be available as a resource, a trusted advisor, someone who provides you with guidance.
CHOOSING AN AGENT CHECKLIST
1. Are you a full time agent?
2. How many years of real estate education/experience do you have?
3. What is your ranking among all agents in the area?
4. How well do you know the market and our price range?
5. What is your sale price to list price ratio?
6. How will your marketing separate my property from others?
7. How long are your listings typically on the market? How will you keep us informed? How frequently?
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