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Monday, March 28, 2011

46 Bittersweet, Gales Ferry CT

GALES FERRY Gales Ferry is a quant village nestled in the town of Ledyard and located on the eastern banks of the Thames River. The town was founded as a result of a Ferry Crossing at the site leading to a neighboring town called Uncasville. Today the site is home to three buildings owned and operated by Yale University’s Crew Team. This site serves as a training camp for the well know, Yale-Harvard Boat Race. Yale’s Crew is the oldest college athletic event in America and holds great historic value. The heavily wooded village of Gales Ferry is home to lush orchards, all American subdivisions, small shopping plazas, and overwhelming New England Charm. Quite possibly one of the most functional properties in all of Bittersweet and Gales Ferry. This home provides a lifestyle that can only be achieved through much thought and preparation. Survivalist take note as the home contains a Quardra-Fire wood burning stove, Generac System, and all the bells and whistles to provide peace of mind to the new owner.46 BITTERSWEET DRQuite possibly one of the most functional properties in all of Bittersweet and Gales Ferry. This home provides a lifestyle that can only be achieved through much thought and preparation. Survivalist take note as the home contains a Quardra-Fire wood burning stove, Generac System, and all the bells and whistles to provide peace of mind to the new owner. Comprehenvie digital marketing packet Virtual tour

Sunday, February 13, 2011

Offering -200' of frontage with permitted dock & mooring



54 Niantic River Rd may be one of the most desirable homes in the region. This eastward facing property offers a lifestyle highlighted by 1.48 acres of land and over 200 feet of frontage on the Niantic River. A dock permit is in place to allow for a deep water access. Entertain poolside on the cobblestone patio with expansive views. This energy star home with GeoThermal heating offers an open floor plan accented by hardwoods, granite, tile and a floor to ceiling field stone fireplace. This 3,796 square foot home has 4 bedrooms and 3.5 baths allowing plenty of room and privacy. The lower level space with walkout access offers a wood stove and plenty of room for pool tables, exercise equipment, or home entertainment. Ask your agent for a comprehensive marketing packet with architectural floor plans.











Wednesday, February 9, 2011

Offering - 4 Squire Dr, Stonington CT 06378







WELCOME TO STONINGTON CT


The Town of Stonington shares a rich history with its 18,000 plus residents, vacationers and tourists each year. Within the 42.7 square miles you will find a modern day blend of history, technology, and recreation. Stonington includes a unique sophisticated appeal within a small New England town and is conveniently situated between New York City and Boston. Scenic backdrops of sunlit, coastal waters, with plentiful wildlife create a unique tranquility that can only be experienced. Stonington is an extraordinary town that thrives on innovative industry, preservation of scenic beauty and fully embraces its historical heritage. The Town of Stonington is situated in the southeastern corner of Connecticut, bordering Westerly, Rhode Island to the east, Long Island Sound to the south, Groton, Ledyard, and North Stonington to the west and north. Stonington is the only Connecticut town facing the Atlantic Ocean. Fishers Island and Long Island, New York, can be seen to the southwest and Block Island, Rhode Island to the southeast. The rocky shoreline has many peninsulas, islands, coves, and marshes.






4 Squire Dr -


















Lifestyle-Spacious home on a cul-de-sac with open floor plan. $67k in upgrades including Brazilian flooring, new roof, furnace, upgraded bathrooms & paint throughout. Call us for a personal showing.






Thursday, April 29, 2010

High Hopes for the Mystic Country Economy

A recent article in The Day News Paper quoted an economist as says, “Connecticut housing has become more affordable relative to residents' income, declining from a high of 5.4 times income to a current level of 4.2 times income - still about a point higher than the national average.”
This was a great article and I think that it deserves a look. Click here to view the article. We feel that the Mystic Country portion of CT is extremely unique and must be analyzed independently form the remainder of the state.

Homes selling at 4.2 times income levels are not necessarily a great thing. If we take a look at the Case-Schiller Index which states that equilibrium in a perfect world is 3 times household income then we still have a long way to go. Those figures become much less meaningful in towns where second homes are purchased and not just owner occupied primary residences are used for the calculation.

Many of the towns in the region appear to be close to equilibrium and a couple are actually below the magic number “3”...meaning that bargains exist.
Our next hurdle is the inventory. We must get rid of the inventory so that towns are absorbing the revenue streams from taxes. As soon as the towns are healthy then our budgeting gets cleaned up, schools are not shut down, roads get fixed, and town employees keep their jobs. Unemployment is another topic that warrants discussion.

People then become more confident in our economy and maybe by then the commercial loan debacle that is about to land on our laps is less disastrous. Baby steps are needed to turn things around. Activity breads results.

Tim Bray B.S. Real Estate & Urban Economics (UConn)
Sotheby's International Realty
860-912-7137
tbray@brayconsultants.com

Wednesday, April 28, 2010

We want to apologize to all the agents in Mystic Country

Entering the realm of Real Estate in South Eastern CT seemed like a natural progression when I moved here from Washington D.C. to be with my wife and her family. After all, growing up in a real estate family has made me passionate about the industry. As a child, I would listen to my father, Les, talk about real estate trends, valuation, spread sheets, and running a business in a moral and ethical way. Real estate was in my blood.


I knew when I entered the profession that it was going to be very difficult to gain traction and be successful over the long term in this industry. Statistics showed that 75% of all realtors leave the industry every 4 years. That was a huge failure rate and I did not want to be part of those statistics.


Early on, my father left his career as a very well known reputable Commercial and Residential Appraiser in Maine to join me in my quest for success. Together, we felt as though we were unstoppable. After all, he had been involved in over a Billion dollars in real estate transactions and I had a degree in real estate & urban economics from the University of CT. We had an edge over all the other agents in the region and we would use that edge to propel us into successful careers.


Looking back….it was scary. Most agents grew up in this region and had a sphere of influence to turn to for work and referrals. We had no one. The only edge we had was our knowledge of the industry, unique backgrounds, and our ability to represent clients to the best of our ability. We pushed our backgrounds to the news papers, bought radio ads, put up a website, and even placed signs on street corners. One of those signs we later learned was placed on the corner of another agent’s property. She was not impressed and rightfully so. We were exploiting our own attributes but at the expense of our reputations amongst peers in the industry. We were striving for a win-lose situation when negotiating with other agents. This was all in the name of giving our clients the best representation possible. Yes, we were gaining traction and quickly excelled to the top percentile in the industry, our clients loved us….but there was a cost. We lost the respect from some very well known and seasoned agents who deserve all the respect in the world. These agents were in the top 25% and had spent many years in the industry perfecting their craft. We want to sincerely apologize to these agents for our arrogance and disrespect.


Our business models are now parallel to Dale Carnegie’s teachings from the early 1900’s. We believe in a win-win philosophy where both parties leave the table feeling good about the transaction. We are here to guide our client’s and give them enough information to make the very best decisions possible. We are not here to exploit the short comings of our fellow agents but to help them become better through our own example.

Monday, April 26, 2010

Bright Spots Appear in a Gloomy Economy



While the economy in Mystic Country slowly recovers from this economic debacle, we look to each other for signs of improvement. We often ask our sphere of influence how business is going and believe that the answer will somehow act as a road sign for what is to come or a litmus test of our own present success level. For some reason there are always a few individuals in each trade who consistently remain busy and the work continues to flow to them like a river to the sea.



I pride myself in working with the best business people in our region. These individuals have not only mastered their craft but they uphold a moral code and desire to do what is right. Have you ever worked with someone who took pride and ownership in their trade? A sincere desire to do their best for others?



Rick Abdow, the founder of Shoreline Sentinel Home Watch,( http://www.shorelinesentinel.com/) is a great example of someone providing a unique, value added service to people who own vacation or summer homes on the Mystic Country Coastline. Many home owners enjoy the spring and summer months dining at our restaurants, shopping in our villages, and bouncing along the coastline in their boats but return to warmer climates during the fall and winter.






Rick provides peace of mind to these people by customizing a plan to make sure that their home remains safe and secure while they are away. Responding to alarms, watering plants, emptying dehumidifiers, assessing damage immediately after a storm and digitally documenting all concerns are just a few of his duties.



Occasionally owners will call Rick at the last minute to say they are coming into town with friends or family. Rick immediately races to the store with a short list including coffee, milk, eggs, flowers, beer and possibly steaks. The temperature of the home is adjusted, fridge is stocked, and boat is ready to go. Rick goes above and beyond to make sure that the owner’s stay is enjoyable.



If you know of a local, reputable, business person (painter, plumber, Dr., Dentist, etc) with traits similar to those of Rick, with an impeccable track record of satisfied clients…please send an email to tbray@brayconsultants.com as I would be happy to supply them with referrals.

Thursday, March 18, 2010

Proposed Stimulus Package

The economy is without question still in a tumultuous state. The American population waits anxiously for the Government to fix the problems, extend incentive programs, and insulate us from the harshness of reality. It is time for each of us to get creative and try to solve some of the problems that exist in our local communities.

I propose that we STIMULATE our local waterfront communities by instituting nude beaches. Nude beaches would create a draw from outside the area, bring tourists, increase spending at our local restaurants, shops, and hotels. Maybe the swimsuit shops would feel a little pain but the rest of the economy would prosper.

I am not being serious….but I do think that we need to start to think outside the box and come up with some local solutions to a worldwide problem. I hope that I made you chuckle a little bit today. Life is short, live, laugh, and play hard.

Puzzle: Draw four straight lines (without lifting the pencil from the paper) which will cross through all 8 dots.

. . .

. . .

. . .

Tim Bray, B.S. Real Estate & Urban Economics (UConn)

Wednesday, March 3, 2010

Buy Now.....Sell Never

We all have stories of visiting amazing vacation properties that were purchased by a great grand father back in the hay day and passed down from generation to generation. Lakefront cabins, mountain retreats, or ocean side getaways where the family returns for gatherings, relaxation, and reflection.

As guests visiting these properties, I often wondered why my family did not have one of these properties. Had we missed an opportunity? Will that opportunity arrive again?
The time is now…After-all, the population continues to grow, great locations are limited, and deals are abundant. Create your own luck by flushing out these opportunities and helping families to achieve the American dream. Encourage families to hold onto these properties for generations and never plan to sell.

Saturday, February 20, 2010

Paradigm shift in real estate

Relying solely upon customer service, work ethic, and organizational skills is long gone. Don’t get me wrong….it is easy to thrive in a normal market when mistakes are quickly erased by increasing property values. Simply matching buyers and sellers as a profession will not cut it in this market.

Today, we must gather “Insider Information” and help our clients make the best decisions possible. Utilization of strategies, economics, trending, and creativity are a necessity when buying and selling property in a turbulent market. The risks associated with real estate have never been greater in history, yet the advantages of making the right moves may reward you for the rest of your lives.

Join a long list of satisfied clients who utilize our creativity, straight forward approach, and uncanny ability to execute.

Wednesday, February 3, 2010

Foreclosures will spike in 2010

I do not want to focus on the negatives and pain that currently exists across the country. But I do have to acknowledge that it exists and look for possible solutions. Many families have simply thrown up their hands and have given in to what seems to be the inevitable loss of their home.

Short Sales and foreclosures do not ultimately have to be the outcome. 80 % of all loans written in the past decade contain RESPA violations. These violations do not make the loan contract void but allow a professional to use leverage with the lender when attempting a loan modification. The attorney attempting the loan modification on your behalf will first try to capitalize arrearages, reduce interest rates until a 31% debt to income ratio is reached (perhaps lower your rate down as far as 2%) extend your loan term, and lastly forebear principal.

There is a well know company out of Oregon that will not charge any fees until your loan is successfully modified. They have vowed to have an attorney in every state by March of this year. They have a reputation of being able to work with lenders up until two days prior to loss of the home. You do have time. (I do not have any affiliation with this company....just trying to help as many people as possible)

Warmest Regards,
Tim Bray B.S. Real Estate & Urban Economics (UConn)

Monday, January 25, 2010

Time for a loan modification?

The past few years have been extremely difficult for many people in the Mystic Country region of CT as well as the rest of the country. I am often asked about the opportunities presented by foreclosures, short sales, and REO properties. Don’t get me wrong, there are opportunities, for those people who have weathered the storm, but I want to focus on those people who have fallen into hard times and are looking for solutions.

After much thought, and countless hours of research, I must point you in the direction of a “Special Report” posted by the Real Estate Radio Guys entitled “What you must know before attempting a loan workout” This 18 page report is extremely informative and will guide you down the right path in making the best decisions possible before you contact your lender, attorney, or real estate professional. Please paste the following link into your browser to receive the report: or click here
http://web27.streamhoster.com/tbray777/Loan%20Workout/Loan%20Workout.pdf

To those people who inevitability must lose their properties, I offer you this advice. Meet with a knowledgeable real estate professional and get your property priced correctly and on the market. Let me offer you the following example:
Suppose that you owe $300,000 on your property but fair market value is $200,000. You are what we call “under water” You owe more on the property than it is worth. You place the property on the market and receive an offer for $195,000. You then take this offer to your lender and ask them to approve a short sale. Yes, you will have had to do everything outlined in the Real Estate Guys Special Report including the documentation of a hardship. The bank turns you down and you lose the buyer.

You may have just mitigated your losses. Let’s say that the market continues to decline and a year from now you get another offer…only this time it is for $150,000. The bank accepts….what are you liable for? You can argue that a year ago you had a ready, willing, and able buyer for$200,000….. $45,000 more than they just accepted. You may also want to point out that all the fees paid by the bank over the past year are solely the responsibility of the bank since your clock stopped the minute you brought the $200,000 offer to the table. Food for thought.

Thursday, January 21, 2010

Psychology of the real estate transaction

As a real estate professional, I am forced to acknowledge the factors leading to the purchase of property on a daily basis. Most buyers and sellers have points of view driven by their own interest in a specific property.

Sellers typically believe that their property is worth more than other properties in the market place due to location, emotional attachment, personal improvements, or because their friends and family advised them. Selling a property below their own perceived value would be admitting that they may have made a mistake in the purchase, timing the sale, or over-improving the property.

Buyers, on the other hand, search for real estate to solve a problem currently existing in their lives. The most common utility achieved by the purchase of real estate is shelter. Affordability followed by lifestyle and ultimately leveraging funds in the form of a real estate investment lead the charge in the decision to buy property.

In today's market a buyer is quick to point out the negative attributes of a property in an attempt to justify and negotiate a lower offer. Often times the seller is offended by perceived low offers and a deal is ultimately not consummated due to emotional factors and/or financial loss.

As a listing agent my job is to keep as much money in my client's pocket as possible. I must provide care, obedience, accountability, loyalty and disclosure at all times. I am a successful real estate broker because of my integrity, work ethic and straight forward approach. My exceptional referral base is a direct result of proactive service and client appreciation.

Below, I have outlined my teams approach to selling properties at top market value and a brief analysis of your asset.

The First Step in Selling Property: Determine an accurate price range.

Trying to sell an over-priced property to an INFORMED buyer is virtually impossible in today's market. Buyers are knowledgeable and more educated today because of new technology and the internet. With a click of the button potential buyers are able to view all of the transactions in an area and quickly form an opinion about a property. Real estate agents are no longer in control of disseminating information. Their true value lies in market knowledge, interpretation and strategy.

Avoid Low-ball Offers: Third party appraisal will negate the buyer's ability to substantiate a low-ball offer.

Almost all of the offers I have received in the past few years contain specific language intended to protect both the buyers and the lending institutions. Specifically, "This offer is contingent upon the property appraising at or above the purchase price". By getting an opinion of value from a local, third party appraiser prior to marketing your property you will accomplish several things. First, your property will be priced realistically and will attract qualified buyers. Secondly, the appraisal will negate the buyer's ability to substantiate a low-ball offer. Third, an appraisal is an important component to help expedite the selling process. The goal in today's market place is to get recognized, get offers and sell. A long selling process, with multiple price reductions, hinders the ability to achieve a top market selling price.

Get Recognized and Not Passed Over: Being a real estate marketing professional means "professionally" marketing property so it looks great, creates interest and gets unparalleled market exposure. No excuses!

Hands down, my team markets property better than anyone in this region. We are the best because that is our standard. Marketing starts with having a thorough understanding of the market and being educated about the real estate industry. After compiling extensive market research, we incorporate professional photography, architectural drafted floor plans and aerial photos, along with other pertinent information to create graphically compelling marketing material.

Let's face it...if the property is overpriced then no one will ever see the marketing.
Tim Bray
B.S. Real Estate & Urban Economics - (UConn)

Tuesday, January 19, 2010

Are condos a risky investment in today's market?

I am often being asked if I feel that Condo’s are particularly risky in these trying times. Let me shed some light on the condo market and try to help you make the best decision possible. I will focus in on the primary resident condo market as opposed to investment properties in Aspen or on the ocean. Condos are built with a specific client in mind. Condo owners are typically first time homeowners who have good credit, previously were renters, who wish to enter the housing market. They often times use the condo as a stepping stone into the single family housing arena but can not afford to do so at this time. Or the condo owner enjoys the relatively maintenance free lifestyle that a condo offers.

The risk in ownership and potential depreciation in value lies in the age of the condo, management, Home Owner’s Association, availability of other condos in the complex as well as the town, taxes, and the barrier to entry for developers in the market place.
There are very few condo complexes in my region that I would recommend. The first thing that I look at would be the town in which the complex is located.

1. Has the town approved similar condo complexes that have yet to be built and would be in direct competition with the one in question?
2. More importantly, do the existing complexes or the one you are looking at have approvals in place for the developer to build more when the market shows signs of turning?
These two questions are critical in determining your risk and the probability of a further decline in value. Developers can typically be much more aggressive in their pricing of individual units and you will rarely win when trying to go head to head in competing for the attention of buyers.
3. Pay close attention to the spread between the cost to rent, own a condo, and a detached single family. The greater the gap in between these three factors will reduce your risk.
There are a couple of condo complexes in the Southeastern portion of CT that I would feel extremely comfortable in recommending to potential buyers. Unfortunately they comprise only a small fraction of the condos currently on the market and are losing value at a fast pace.

P.S. I do not have any affiliation, ties, or listings currently in the complexes being recommended.

Thursday, January 7, 2010

Bright spot in the commercial sector

5 years ago most real estate markets were thriving....all except for one. The commercial multi family marketplace was taking a major hit. After all, anyone with a pulse could get a loan and purchase a single family home as opposed to renting. Vacancies were at an all time high and many commercial apartment brokers were forced out of the market.
The recent paradigm shift has created huge opportunities for those who stayed in this segment of the market. As a potential homeowner it is now very difficult to get a loan. People who previously possessed good credit and owned huge homes are now forced to rent due to the loss of an income,
Commercial lenders have closed their wallets, put their feet on their desks, and are playing the waiting game. The commercial sector, has been officially upended. If you question my claims then take a peek at the recent news articles on Inman News or CoStar Group.
Here comes the good news. Huge deals in the apartment arena are taking place every day. Loans are being made and money is flowing....but you still need to be smart. There is no more dumb-money in the market place. Study the demographics of the region in question to make sure that there is a wide spread between the cost to rent and the cost to own. The greater the gap, the lesser the risk.
Opportunities are there. Some need to be created...others are to be found. What opportunities do you see in this coming year?

Warmest wishes,
Tim Bray
B.S. Real Estate & Urban Economics (UConn)

Saturday, August 16, 2008


My team and I religiously track the real estate market in search of information that will give us a competitive advantage and help our clients. On a biweekly basis we take each of our listings and monitor the # of properties in direct competition; how many new properties have been added to the market; how many price reductions; # of properties under contract; # of properties closed; etc. Over time trends emerge...but I have never seen a trend like the one I discovered yesterday.
Keep in mind that over the past 5 years it has been our primary goal to market properties better than the competition and simply get them under contract. 95% of the time these properties would go through the motions and successfully close. Times have changed.
As an example I would like to show you the Groton residential single family market in the price range of $250,000 -$300,000. Over the past 4 months there have been a total of 52 properties that have gone under contract. Of those 52 properties 14 have closed. This is a 27% close ratio in comparison to a former ratio of 95%!! 4 properties in that range are still under contract at this time. Many of these properties have been withdrawn or are in pre foreclosure-foreclosure status. The Montville market is at a whopping 18% close ratio.

It is becoming more and more difficult to find qualified buyers that are capable of meeting the new lending standards and are willing to see a transaction through without being scared off by the National Media at some point throughout the transaction.

Thankfully unique properties such as waterfront, equestrian, or special use properties are being targeted by the wealthy, overseas investors, or bottom feeders with their eyes on an opportunity. This will keep diversified agents fed through the tough times.

More to come…

Thursday, July 3, 2008

INVESTING WISELY IN A TROUBLED MARKET

Have you ever noticed that successful real estate investors often purchase real estate when the market is not strong? Many would say they are lucky. I say they make their own luck. These people use their knowledge of real estate cycles to their benefit. They are people with vision who watch the trends and recognize opportunities when they become apparent. They use their knowledge of the fundamentals to make sound decisions and are ready to buy when the opportunity presents itself.

What you can do to assure that you will make the right decision:
1. Research the local market and the price range you are prepared to buy in.
a. Identify all current area listings that are $50,000 above and below the price point you are interested in.
b. Identify and fully study the area sales that have occurred $50,000 above and below the price you are considering.
c. Determine the current inventory (months of listings).
2. When you find a property that interests you.
a. Research to find out which nearby properties may be in financial trouble. (identify current debt/check foreclosure notices)
b. Identify the most recent sales in the neighborhood and determine how the sale price of each compares to it’s last sale price. (appreciation/depreciation)
c. Determine:
i. are there any unsold new homes/units in the neighborhood,
ii. how long have those properties been on the market,
iii. have there been any price reductions, and
iv. what percentage of units are still owned by the developer.
3. Treat the purchase like an investment - don’t buy on emotion.
4. Always have the property appraised and thoroughly inspected by licensed professionals.
5. Align with an agent that can provide you with a depth of real estate knowledge and experience.

This is a time when people with the ability to buy have a competitive advantage. With higher than average inventories and many troubled properties in the market, this is a great time to buy real estate.

Call 860-912-8167 to reserve a seat for our next seminar titled ‘Investing Wisely In A Troubled Market”
to be held at 9 AM, Saturday, July 12th, 102 Front Street, Noank, adjacent to the Noank Village Boatyard.

Monday, June 23, 2008

Raw Video -Metcalf's Law put to the test


Buyers and sellers are faced with many options when choosing a real estate professional. To differentiate ourselves ultimately means more business. But there are only so many hours in the day and our sphere of influence is not helping us grow our business as fast as we would like. Does video work...I am not sure at this point but I do know that after folks watch our video they feel as though they know us. The first meeting seems more relaxed and casual. Instead of hearing "Nice to meet you" we here "Great to see you" The end result is that we are utilizing metcalf's law in we produced something once and let the web do the rest indefinitely...even as we sleep. Our video is very basic, shows that we are down to earth, and makes us approachable. Click below or paste into your browser to watch this 1 minute video.
http://web3.streamhoster.com/tbray777/Introduction%20to%20Bray%20Consultants%20@%20Sothebys.wmv

We have differentiated ourselves in the way that we market properties and our philosophy when listing a property. To show potential sellers how our services differ, we have created a six minute listing presentation outlining our intent and plan to market their property. Although the presentation is strong, we find that our backgrounds and real estate education are the pivotal points tipping the scale in our favor. Our presentation can be viewed by pasting the following link into your browser or just clicking on the link.

Sunday, June 22, 2008

Popularity Contest vs. Value added


Having two young children forces a view of the world once forgotten. As we get older..we overthink things...analyze..make things more complicated than they need to be. Our minds race...are we forgetting something that could increase our chances of success?
Let's dumb it down.
As a child, being lined up the very first time in gym class. Two kids choosing who will be on their team. It is a critical moment that we will never forget for the remainder of our lives. It seems as though attractive and popular kids are chosen first while the shy and unique kids are at the end. Teams are chosen, the games begin. The playing field is leveled as the unattractive and last to be chosen are given a chance at bat to prove that they are worthy of a first pick next time around. As the game progresses, the value of players shifts in the minds of coaches and players. Little do they know that the foundation for the rest of their lives is being formed.
We as professionals have an opportunity to define ourselves by adding value to each and every one of our clients. Being the most popular may jump start your career and get you picked first as you embark on a new career path. But ultimately it is how you play the game and add value to the team that will get you picked first the next time around.
I am off to the beach to play with the kids.

Thursday, May 29, 2008

Increase Your Chances For Sale - COMPARE

What factors/attributes should you consider when selecting a real estate agent and brokerage firm? In this less than perfect market it is important to select an agent/firm that will give you the best opportunity to sell your property in the shortest time and for the highest price. You have too much at stake. You must COMPARE.
Market Knowledge
Your agent should eliminate guesswork by providing you with the most current real estate trends possible so you can make informed decisions.

Technological Ability
Find an agent who can use technology to market your property in a way that will make it stand out. Real estate is no longer sold in the same way as it was 10-30+ years ago. Your neighbor, relative, or club member may no longer be your best choice for an agent. The sign in front of your home and the ad in the paper are no longer the first point of contact. Real estate has gone GLOBAL.

Valuation Experience
Your agent should help you price your property properly so that it has the best chance to sell within a reasonable time rather than languish on the market. Beware of the agent who first asks, “What do you want for me to list it for”. Don’t let them “cheat” by relying on the tax records which are often unreliable.
Years of Experience
Your agent should bring to you and your property a solid background in real estate to help you with your particular situation. Today, in this information age, an agent should understand you are well-informed and he/she should be available as a resource, a trusted advisor, someone who provides you with guidance.
CHOOSING AN AGENT CHECKLIST
1. Are you a full time agent?
2. How many years of real estate education/experience do you have?
3. What is your ranking among all agents in the area?
4. How well do you know the market and our price range?
5. What is your sale price to list price ratio?
6. How will your marketing separate my property from others?
7. How long are your listings typically on the market? How will you keep us informed? How frequently?

Sunday, May 4, 2008

Paradigm Shift

Real Estate Has Gone Global

Thinking of buying or selling real estate? Fasten your seat belts because the industry has changed immensely for both realtors and consumers over the past few years. You as a consumer now have the ability to view almost as much information as your realtor. In fact, you can: receive automated emails that alert you to newly listed properties in real time; view high resolution photos of every room in a property; study aerial photographs and GIS maps to identify boundaries, soil conditions, public improvements, etc; receive virtual tours of the property showing the interior and exterior of a structure; enhance your understanding of a layout by viewing floor plans; study public tax records online; and you can analyze neighborhood sales on your own without leaving your chair.

Your realtor is no longer a tour guide with the only access to information. Now you have the tools to research a market 24/7 using the internet. However, the value of a professional realtor has never been more pivotal in the successful purchase or sale of real estate. Now, the dissemination and interpretation of vast amounts of data presents an opportunity for those consumers aligned with a new breed of realtor who can set up systems to spot an over-priced or under-priced property or to market a property to consumers on the other side of the globe.

Social networking and local market knowledge have always been integral in the real estate sales process but the number of out of market transactions are on the rise. Exploiting a global marketing plan is critical in shortening the sale cycle and increasing the chance of selling at the highest price. This is particularly true for luxury real estate and commercial real estate markets. Placing a sign in front of a property gives notice to the local market that the property is for sale but does little to reach the global marketplace.

Increase your chances of reaching your real estate goals by making sure your realtor can provide: Global Exposure, Experience & Technological Expertise